Sick of Stagnant Growth? 5 Simple Ways to Boost Social Engagement

Let’s be honest, watching your social media engagement flatline feels a bit like shouting into the void. You’re posting consistently, your content looks great, but somehow, the likes, comments, and follows just aren’t keeping up.

Don’t stress, you’re not alone. Algorithms change, audiences evolve, and sometimes your social strategy just needs a little caffeine boost. Luckily, you don’t need a full-blown rebrand to turn things around. Here are five simple, practical ways to get your social engagement moving again and keep it climbing.

1. Show Some Personality (Your Audience Wants the Real You)

People don’t engage with logos, they engage with people. Drop the corporate mask once in a while and let your brand’s personality shine through.

Think: behind-the-scenes clips, team takeovers, quick off-the-cuff videos, or even a meme (if it fits your vibe). Authenticity wins hearts and algorithms alike. So, skip the “perfectly polished” posts every now and then, and your followers will appreciate the human touch.

2. Ask, Don’t Just Tell

Social media isn’t a one-way street. Instead of broadcasting your message, try starting conversations.

Ask questions, run polls, or post interactive stories, anything that encourages your audience to talk back. It not only boosts engagement but also gives you golden insights into what your audience actually cares about.

Bonus tip: respond to comments like you would in a real conversation. A genuine reply can turn a casual follower into a loyal fan.

3. Ride the Trend Wave (Without Losing Your Balance)

Jumping on trends can give your brand serious visibility, but timing and tone are everything. Keep an eye on what’s popping off in your niche, whether it’s a trending sound, hashtag, or challenge, and put your own spin on it.

The trick? Stay true to your brand voice. Don’t chase every viral moment, just the ones that make sense for your audience. Think of trends as seasoning, not the main course.

4. Use Video Like a Pro (Even if You’re Not One)

Short-form video is still the heavyweight champion of social engagement. But here’s the good news: you don’t need a studio setup to make it work.

Grab your phone, good lighting, and a clear message. Keep it snappy, add captions, and make sure there’s a hook in the first three seconds. Whether it’s tips, stories, or quick demos, video gives your brand a voice (literally) and keeps people scrolling your way.

5. Be Consistent but Not Boring

Consistency builds trust. But if you’re posting the same type of content over and over, your audience might start tuning out.

Try mixing up your content formats: carousel posts, reels, quotes, behind-the-scenes moments, or even a cheeky meme when it fits. Keep things fresh, experiment, and don’t be afraid to play around. Your feed should feel like a conversation, not a calendar.

Ready to Shake Things Up?

Growing your social presence doesn’t have to feel like pulling teeth. With the right mix of authenticity, experimentation, and consistency, you can turn those “meh” metrics into meaningful engagement that actually drives results.

If you’re ready to stop guessing and start growing, our team at Seventy7 can help. We live and breathe social strategy, and we’re all about turning followers into fans.

Let’s make your social channels the place people want to hang out.

Get in touch today, and let’s make your growth anything but stagnant.