Lifeplus

A branding strategy made for an established audience.

The global wellness direct selling brand Lifeplus briefed us to review their existing brand guidelines and reimagine their strategy and branding intro consumer-facing campaigns.
We delved into their approach, bringing a new vision for their marketing. We produced a revised set of brand guidelines, new creative content strategy and campaign examples aimed at increasing the brand’s share of the direct selling wellness market.
The brand now has a new energy, clarity and defined service offer, focussing on gaining a wider audience, a wider customer base and creating more customer interaction and satisfaction.