Forever Manchester
Creating a brand foundation to let the charity reach further.
A framework for telling vital stories.
We were asked by Greater Manchester community foundation Forever Manchester to create a set of brand guidelines and a strong content plan, fixing their mix of messages and content with no cohesive presentation.
Working closely with the in-house team, we defined their message and visual presentation, building in calls to action for fundraising and partnership campaigns. The brand strategy provided a showcase for the work the foundation does, while spotlighting the amazing community groups their fundraising helps.
The new branding was launched at their annual fundraising ball, creating a vision for the foundation for all of their stakeholders, empowering both individuals and communities alike.