The latest from team seventy7
Find tips for your brand, news on the industry’s next innovations, and even peak behind the scenes at our studios and offices.
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December 12, 2023
More Money, More Problems: Managing
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November 11, 2023
Navigating the Marketing Maze: Why 70% of Managers Struggle with Marketing Optimisation
In the ever-evolving world of marketing, staying ahead of the curve is essential. It's no secret that...Read More
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November 11, 2023
Why UX and UI are designing the shopfront of the digital age
When was the last time you used a website and gave up because of the experience? Too...Read More
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November 11, 2023
Expert Voices | Mastering Animation in Creative Design
When it comes to innovation and creativity, our experts are always searching for ways to stay ahead...Read More
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November 11, 2023
Live stream shopping for Black Friday success
In the ever-evolving landscape of e-commerce and retail, businesses are constantly exploring innovative ways to capture the...Read More
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November 11, 2023
Getting Social On TikTok
It’s time to get social. You’ll be thankful to hear we don’t mean that we’re suggesting you...Read More
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November 11, 2023
Strategising for a Cost Of Living-Proof Black Friday?
When we say Black Friday, most people picture madness. In the age of ecommerce, however, things have...Read More
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October 10, 2023
Google Updates: How To Manage The Aftermath
We know, we know… it feels like just last week that Google had its last major update....Read More
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October 10, 2023
Lights, Camera, Virtual Action: Virtual Production Redefines Visual Storytelling
Expand the horizons to create unique, eye-catching content that captivates your target audience using virtual production techniques....Read More
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September 09, 2023
Why You Need To Revitalise Your Brand
How to know when your brand needs revitalising? How do I know if my brand is burning...Read More
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September 09, 2023
Instagram Broadcast Channels Explained
Ever wanted to have a group chat with your favourite creator? Now you have the chance, with...Read More
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September 09, 2023
Can Social Media & Technology Be An Addiction?
As a creative content agency we understand the pros and cons of social media used in our...Read More
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August 08, 2023
Beyond Black Friday: Making Influencer Connections That Last
In today's digital age, influencer marketing has become an integral part of many brands' strategies to reach...Read More
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August 08, 2023
Guerilla Marketing and the Digital Edge
Captivating Consumers in 2023 In the fast-paced world of marketing, one strategy has managed to stand the...Read More
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July 07, 2023
The Rise of Brand Collaborations
Tackling the Cost of Living Crisis Together Economic challenges and a growing cost of living crisis is...Read More
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July 07, 2023
How can you make the most out of Live Shopping Events?
For some, the phrase live shopping conjures images of big hair and big discounts on late night...Read More
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June 06, 2023
How Your Sitemap Could Mean SEO Success
Working hard to perfectly plan new, SEO-focused content for your website is always worthwhile. But if your...Read More
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June 06, 2023
Developing relationships through emotional intelligence
Successful content is never just about what’s on the page. So-called soft skills are often sidelined in...Read More
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April 04, 2023
Seven Ways To Improve Your Product Page Conversion Rate
Making sure your customers click at the end of the sales funnel can be tricky. You can...Read More
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March 03, 2023
How High End Brands Can Achieve Luxury In Ecommerce Photography
In an industry where brands focus heavily on campaign imagery, standing out at the final marketing touchpoint...Read More
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February 02, 2023
Are people with dyslexia more creative?
What makes a creative - are they born or made? Everyone has their own perspective on what...Read More
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February 02, 2023
Can marketers reduce Super Bowl ad cost through YouTube?
Super Bowl commercials have been a staple of the biggest event in American sports for over 50...Read More
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January 01, 2023
Being AI: Why humans still make better copywriters than me
After asking our Senior Copywriter Orla to analyse whether robots were coming for her job, we asked...Read More
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January 01, 2023
Being Human: Why people still make better copywriters than AI
Okay, let’s admit it up front. We’re biased. A copywriter is writing this article, so they’re not...Read More
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December 12, 2022
Organic vs Paid Social Media: New Year, New Strategy
Social media as part of your digital marketing strategy is crucial, there’s no getting past it. But...Read More
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December 12, 2022
Elevating Belstaff’s AW22 collection through CGI
seventy7 are creating a new generation of imagery through industry-leading CGI techniques. Our Phygital experts give you...Read More
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October 10, 2022
The Black Friday Agony Aunt
Black Friday 2022. How on earth are you going to approach it? This year is going to...Read More
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September 09, 2022
Christmas vs Football: The Winter World Cup Culture Clash
This December, life as we know it will change forever as we all bear witness to the...Read More
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July 07, 2022
How To Develop A Brand Tone Of Voice
seventy7 collaborates with luxury brands every day from our London, Manchester and Mumbai offices, it’s something we...Read More
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June 06, 2022
On Your Doorstep: World Class Multichannel Marketing in Manchester
Collaboration comes naturally to every one of our specialists in seventy7. And multichannel marketing is what we...Read More
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June 06, 2022
9 Reasons Why Your Brand Should Get A New Website In 2022
Traditionally, your website is the first thing people see when they come across your brand. And believe...Read More
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May 05, 2022
A Pocket Guide To SEO Tools
If you want to stay well ahead of your competition, using SEO tools as part of your...Read More
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April 04, 2022
Five Considerations To Improve Your Email Marketing
There’s no doubt that email marketing is a powerful tool that helps drive ecommerce results. It gives...Read More
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February 02, 2022
A Pocket Guide to Digital Marketing Jargon
If you're new to digital marketing, it's natural to feel overwhelmed by the sheer volume of new...Read More
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February 02, 2022
9 social media trends your business should know for 2022
Social media has been a transformative force in the world of marketing and advertising, the world can...Read More
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January 01, 2022
The seventy7 Social Media Calendar 2022
Want to make sure you’ve got every social media holiday covered next year? From No Pants Day...Read More
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November 11, 2021
M&S and John Lewis kick off the race for our favourite Christmas ads of 2021
The countdown to Christmas has officially begun. John Lewis and M&S have given us an early present...Read More
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October 10, 2021
Facebook’s Worst Outage Since 2008: What Really Happened?
Our Head Of Paid Divya Patel explains What On Earth Happened when Facebook stopped working and sent...Read More
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September 09, 2021
Dear young designer
Ever wondered how a Creative Director gets there? Mike Griffiths took a moment to tell us how...Read More
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September 09, 2021
How We Pushed The Boundaries Of Ecommerce With Motion First
Neil Parmar is our Head of Technical Operations, he’s been working in photography for decades and knows...Read More
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September 09, 2021
How Video is Transforming the Way We Shop Online
Video has become the most-consumed content format across the internet, and it’s the go-to source of information...Read More
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September 09, 2021
Motion First Is The Next Big Innovation In Ecommerce Photography
Iain Dickens is seventy7’s Head of Photography. He’s been innovating and driving creativity in the industry for...Read More
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April 04, 2021
The seventy7 Guide: Product Photography
Building a relationship between a brand and its audience when it comes to product photography is down...Read More
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April 04, 2021
Why first-class ecommerce photography has never been more important
With brands and customers alike riding the ecommerce wave that’s been accelerated by the lack of opportunity...Read More
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April 04, 2021
Using your influence: How to master your influencer marketing strategy
Ella Redden is our Digital PR & Social Media Manager, with a whole lot of experience in...Read More
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March 03, 2021
The seventy7 Guide: Ecommerce Optimisation
10 Step Guide to Ecommerce Optimisation Properly optimizing an ecommerce website takes time and maintenance but in...Read More
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February 02, 2021
the seventy7 collective: mumbai
Since 2008, the Mumbai extension of our office has allowed us to transform our photographic offering to...Read More
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February 02, 2021
The seventy7 guide: Successful Link Building
Imogen Gee and Alex Wan are seventy7’s Resident Junior Digital Experts™. What they don’t know about SEO...Read More
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February 02, 2021
our visual creatives talk innovation during covid
A spark of creativity might be what your business needs in 2021. Through concepts that capture your...Read More
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January 01, 2021
the seventy7 collective: 2020 recap
2020 gave everyone across our industry a host of difficult challenges, but we didn’t let the changes...Read More
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December 12, 2020
How to Enhance Creative Content for Paid Social
When it comes to branded content, creativity should be at the heart of everything you put in...Read More
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November 11, 2020
SEVEN STORIES 5.0
Welcome to our latest industry roundup, gosh it's getting dark earlier. In November we're taking a look...Read More
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November 11, 2020
seventy7’s brightonSEO 2020 Roundup
BrightonSEO provides a platform for digital marketing experts from around the world to share ideas, trends and...Read More
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November 11, 2020
Four Link Building Tactics To Try With No Budget
BrightonSEO is a place for people in the digital world to talk through ideas and trends without...Read More
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November 11, 2020
The Why, How And What The Heck?! Of robots.txt Files For SEO
It’s an understatement to say that SEO is a multi-discipline area of digital where creativity meets technical...Read More
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November 11, 2020
What We Learned From The Tech SEO Panels at BrightonSEO
BrightonSEO is a place that’s filled to the brim with digital ideas. This year’s online version held...Read More
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November 11, 2020
15 Tips For Pitching To Journalists For Link Building
We enjoyed every second of this year’s BrightonSEO conference, which was held online. It’s the place to...Read More
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November 11, 2020
Our Favourite Resources And Tools To Help You With Your Keyword Research
BrightonSEO is the place to be for discussing ideas, trends and everything that’s going on in the...Read More
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November 11, 2020
How To Build Links To Product Pages Without Looking Like A Spammer
Every speaker at the online version of BrightonSEO this year brought something interesting to the table from...Read More
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October 10, 2020
A Very Merry Marketing Strategy: Christmas 2020 Ecommerce Trends
As a creative agency that is immersed in digital marketing (among plenty of other specialities), we’re constantly...Read More
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October 10, 2020
Football Clubs As Brands Are Still Important Community Assets
Junior Copywriter, Josh will use any excuse to talk about football. Here he talks about how clubs...Read More
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October 10, 2020
SEVEN STORIES 4.0
Welcome to the October edition of our industry roundup. This month we’re helping you prepare for Black...Read More
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September 09, 2020
Unlocking Creativity
Creative Director Billy Henshaw has seen our industry change and adapt in a lot of unexpected ways...Read More
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September 09, 2020
How To Stay Productive When You’ve Just Started Working From Home
At the start of 2020, Account Manager Lauren Connell never expected to be making Zoom calls from...Read More
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September 09, 2020
SEVEN STORIES 3.0
It’s the seventy7 industry roundup, September edition. We welcome autumn in with a tres magnifique kit launch,...Read More
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September 09, 2020
Five Tips For Returning To Work From Furlough
When Account Manager, Jo Lindsey started 2020 she didn’t foresee spending weeks of it on furlough from...Read More
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August 08, 2020
The Creative Industry Is Learning Together
Head of Branding at seventy7, John Whalley is no stranger to changing climates in the market. Here...Read More
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August 08, 2020
7 Top Tips for Affiliate Marketing
Although he's known as a pro on his allotment, Account Director Matt Kerr is just as expert...Read More
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August 08, 2020
SEVEN STORIES 2.0
Welcome to the seventy7 industry roundup, August edition. This month we scream next to a geyser thanks...Read More
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July 07, 2020
How to slay the TikTok game
The sixth largest social network. 1.65 billion downloads. No.1 downloaded app of 2020. TikTok has been taking...Read More
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July 07, 2020
SEVEN STORIES
We helped launch Meyba into European football, And Rising started a mental health charity from scratch, and...Read More
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June 06, 2020
The seventy7 guide to connecting with consumers
Wherever you are on the business ladder - just starting up, growing, or already established - the...Read More
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June 06, 2020
Your Lockdown Guide To Facebook Advertising
The COVID-19 lockdown is happening at a time when the internet is at the forefront of our everyday...Read More
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May 05, 2020
Seventy7, we are…
open At Seventy7 we are still open and operating to bring our clients the highest standards they've...Read More
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May 05, 2020
How Digital Marketing Is Combating The Coronavirus Ecommerce Crisis
It goes without saying that we’re experiencing some truly strange times, and for many businesses it’s an...Read More
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May 05, 2020
A Guide to Helping Your Clients Through the Crisis
A few months ago we had no idea what 2020 had in store for us, and neither...Read More
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April 04, 2020
To the Friends, Colleagues and Clients of seventy7,
While we all started 2020 with an ambitious vision for ourselves and our industry, understandably things have...Read More
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April 04, 2020
A Stronger Future: Jayne Riley’s tips on Surviving and thriving after COVID-19
There’s not many businesses who can say they were prepared for the situation we’re in today. A...Read More
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April 04, 2020
how to thrive online in a crisis: our top 7 tips for eCommerce businesses during covid-19
Over the past few weeks, due to social distancing regulations and working from home processes being put...Read More
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April 04, 2020
A Case Study: How We Improved Site Speed and Increased Conversions
The digital marketing landscape is constantly evolving in response to emerging trends, consumer habits and unexpected obstacles....Read More
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February 02, 2020
The 77 February Round Up
Say no to plastic with Anya Hindmarch’s “I AM a plastic bag” Anya Hindmarch is releasing the...Read More
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February 02, 2020
A Seventy7 guide on how to effectively use emojis
Ahh emojis… How did the world ever function without them? Was there ever a way to convey...Read More
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January 01, 2020
The 77 January Round Up
Welcome to the seventy7 monthly round up – your go-to source for industry updates and all the...Read More
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January 01, 2020
Stylish and sustainable: The rise of eco-friendly fashion
In the world of fashion, it’s always hard to keep up with the latest trends, styles and...Read More
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January 01, 2020
Why you need to use video content marketing for your business
Video marketing. Those of us who have grown up with good ol’ trusty blog writing cringe in...Read More
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November 11, 2019
Building a Brand That Builds Your Business.
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August 08, 2019
Seventy7 featured in HYPEBEAST for Fred Perry Collaboration
Fred Perry, three-time Wimbledon winner and iconic home of that laurel wreath polo shirt, has debuted its...Read More
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August 08, 2019
Beginner's Guide To Search Engine Optimisation (SEO)
Search engine optimisation (SEO or organic search) is a key marketing channel for any business or brand...Read More
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August 08, 2019
Beginner's Guide To Paid Social
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August 08, 2019
Beginners Guide To Pay Per Click Advertising (PPC)
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June 06, 2019
7 Things We Learnt at SearchLeeds 2019
SearchLeeds is back, so naturally, we had to attend. As the largest search marketing event in the...Read More
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May 05, 2019
AW19 women's fashion report
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December 12, 2018
7 SEO Tips You Should Be Implementing in 2019
What a year 2018 has been. Facebook has been at the centre of a huge scandal that...Read More
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December 12, 2018
influencer marketing? the pros and cons
With over 700 million users worldwide and around 95 million photos being uploaded per day, it’s clear...Read More
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November 11, 2018
seventy7 takes on movember
With Movember on its way to an end and the involvement of four of our finest colleagues,...Read More
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November 11, 2018
7 Tips for Businesses to Make the Most of Black Friday
The countdown to every shopper’s favourite day of the year has begun. Next week is the annual...Read More
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November 11, 2018
Sustainable Fashion?
In the UK alone, the fashion industry is worth £32 billion, and globally it rakes in over...Read More
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October 10, 2018
the beauty industry is booming
The Beauty industry is booming like never before with celebrities, influencers and even brands creating their own...Read More
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October 10, 2018
seventy7's top 7 news stories of the week
It’s the end of another week and there’s been no shortage of industry news to stay caught...Read More
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October 10, 2018
Google Is out to Get Us: Highlights from BrightonSeo 2018
Tom Rose, our SEO Executive recently visited BrightonSEO and he’s here to tell us his insights on...Read More
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September 09, 2018
Is it time for a Digital Detox?
With well over half of the world’s population now online and the average person spending approximately 24...Read More
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September 09, 2018
7 Things We Learnt from New York Fashion Week
After over 100 runway shows and 100,000 attendees, New York Fashion Week 2018 is drawing to a...Read More
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August 08, 2018
What you can do, I can do better: Is Instagram going to be the end of Snapchat?
The days of Facebook are well and truly over, there’s no denying it. This week, statistics reveal...Read More
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August 08, 2018
kevin wilson: how did you get into it? i fell in love with the iMac
WE DESIGN. WE CREATE. WE DELIVER. We spoke to our Senior Creative, Kevin Wilson who was kind...Read More
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August 08, 2018
7 STEPS TO BUILD A BRAND
Branding is a pivotal part of any business. Done well, branding gives you an identity, something to...Read More
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August 08, 2018
an interview with our Head of Photographic Operations
Here at seventy7 we have some of the best photographers and studio space around, but who oversees...Read More
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August 08, 2018
Make way for Vero – the future of social media?
Vero is three years old and has over 4 million users, but I bet you’ve never heard...Read More
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July 07, 2018
alexa, tell us 7 ways brands use Alexa skills in content marketing
With the rapid rise of voice technology, many brands are starting to incorporate voice assistants into their...Read More
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July 07, 2018
seventy7’s favourite world cup 2018 ads
The World Cup has been taking all our devices by storm. seventy7 was born in Manchester so...Read More
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July 07, 2018
Let’s get phygital: the future of the beauty and fashion industry?
Last year the beauty industry had an estimated worth of $445 million and that figure is set...Read More
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January 01, 2018
Telling your story, growing your tribe, thinking citizen
The Power of Storytelling Grown ‘out of the most modest of ideas’, what started as an initial...Read More
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December 12, 2017
Minimalism is Dead: Welcome to the Age of Aesthetic Excess
For the past decade graphic design has been refining and defining an age of minimalist aesthetic. Dominated...Read More
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November 11, 2017
Total Black Out
It may have begun as an American import that many resisted, but Black Friday and its less...Read More
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October 10, 2017
Sun, Sea and SEO in Brighton
Every year the search marketing community gets together for one of the biggest events in the SEO...Read More
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October 10, 2017
seventy7 at drapers fashion forum 2017
Announcing the seventy7 Disruptive Advertising Panel Despite the word 'disruption' being thrown around as much as 'millennials' these...Read More
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September 09, 2017
Consumers Lead The Way In Digital Innovation
Who’s Disrupting Who? Digital innovation is, for many retail brands, the engine room of accelerated change. With...Read More
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August 08, 2017
Snapchat Vs. Instagram Stories
What to Use For Your Social Media Strategy? Like any form of online marketing, the world of...Read More
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August 08, 2017
What makes the difference with Product Photography?
How to make e-commerce really work: Insights from our very own Ruth Holland Everyone’s talking about e-commerce...Read More
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July 07, 2017
5 Things To Do with Google Optimize
In the world of online marketing, we’re obsessed with tools. We’ve got them for everything. A tool...Read More
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April 04, 2017
putting our stills and video skills to the test
The project Here at seventy7, we don’t just produce beautiful work for our clients. To make sure...Read More
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April 04, 2017
copywriting: the star performer is always the headline
Killer headlines are the kings of copywriting. Who could forget the headline ‘A diamond is forever’? Or...Read More
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March 03, 2017
come on ladies, let's get in formation
Do you feel it? That electric sense of urgency, the feeling that the time is now, that...Read More
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February 02, 2017
london fashion week vs social media
London Fashion Week 2017 saw the fashion industry continue to make strides in the social media sphere....Read More
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February 02, 2017
forty going on seventy7
This is the story of our internal launch event. Friday 27th January was no ordinary day for...Read More
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January 01, 2017
to beard, or not to beard?
That is the question. It’s a question that our deputy creative director, Mike Griffiths, has once again...Read More
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October 10, 2016
facebook vs youtube
Keeping up with trends on social media isn’t just about creating snappy, up to the minute content....Read More
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August 08, 2016
plus size e-commerce photography: the new trend
The plus size industry is one of the fasting growing markets and there’s no better candidate than...Read More
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August 08, 2016
Content Strategy: Why Spotify should be included in yours
When it comes to a content strategy, music and streaming websites and apps we can all be...Read More
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April 04, 2016
The Best POS Systems for your Business
POS (or Point of Sale for those not in the know) takes many forms. What used to...Read More
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March 03, 2016
Retouching: How to Make Great, Perfect
You could have the best photographer in the world, but with modern customer expectations, the retoucher is...Read More
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March 03, 2016
Why Purchasing Email Marketing Lists is Never a Good Idea
Are you a start-up business who wants to raise brand and product awareness, but you don’t have...Read More
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March 03, 2016
Creative Content Will Increase Sales. Fact.
Creating average content will get you average results online. Don’t you want to stay ahead of the...Read More
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March 03, 2016
Purchases via Mobile are Continuously Increasing
Mobile and tablets now account for more than half of online sales in the UK, according to...Read More
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February 02, 2016
Steps to a Seamless Video Production
In 2015, brands increased their video spend by 43%, and by 2017 it’s predicted that 69% of...Read More
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February 02, 2016
Marketing Buzzwords to Annoy your Colleagues
We know that people may think they’re big and clever using fancy words in the office, to...Read More
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February 02, 2016
Top Tips for Product Photography
Are you looking to take those perfect pictures of your products? Shooting high quality product photography takes...Read More
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February 02, 2016
Discovering Digital and More with D&AD
D&AD is an organisation that, in their own words, has been “inspiring a community of creative thinkers...Read More
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February 02, 2016
Top Five Extensions for E-commerce Development
Want to find out how to optimise your e-commerce development, and create a seamless user experience? We...Read More
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February 02, 2016
How to Utilise LinkedIn for Marketing
20 million people in the UK have a LinkedIn profile. That’s 58% of the country’s working population....Read More
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January 01, 2016
Video Content Your Customers Want to See
In 2014, 64% of the world’s internet traffic was for video content. According to Cisco, this will...Read More
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January 01, 2016
Are Ad Blockers Really Ruining your Brand?
In 2015, the download of ad blockers increased by 41%. A scary statistic for marketers: or is...Read More
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January 01, 2016
A Year to Remember
We’ll look back fondly on 2015 as a year brimming with fresh creative projects. We had the...Read More
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January 01, 2016
How to Market to Millennials
Sometimes referred to as Generation Y, Millennials are those born between 1980 and 2000. Making up 23%...Read More
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December 12, 2015
The Power of the Celebrity Brand Ambassador
Brand ambassador / noun /: someone who embodies the brand he or she is endorsing. They represent...Read More
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October 10, 2015
Getting Your Navigation Right
Navigation is key to every website, but if you have a deep and complicated offer, how can...Read More
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October 10, 2015
From Manchester to Mumbai
Successful businesses operate globally. Talent can be found worldwide, and it makes clear business sense to operate...Read More
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September 09, 2015
The Rise and Rise Of The GIF
In the 25 or so years that GIFS have been around we’ve seen where and how they’re...Read More
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July 07, 2015
We're looking for… a videographer intern
We are looking for an intern that can provide support for our expanding video and motion graphics...Read More
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May 05, 2015
Is your company ready for the video revolution?
It's no longer a case of asking whether video marketing is important, we know it is! It's now...Read More
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April 04, 2015
Google Update – What It Means For Your Business
Google has today released its mobile friendly algorithm update to include ‘mobile-friendliness’ as a ranking signal for...Read More
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March 03, 2015
Photolink Interview – Zoey Stirrett
Zoey is a professional freelance makeup artist who works throughout the UK. Here she reflects on her...Read More
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March 03, 2015
Making Social Media Work For Your Business
People are sceptical about the impact social media could have on their business. But, do it properly,...Read More
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January 01, 2015
SEO – The Statistics Behind The Research
Last week our SEO expert Ken Berkley provided his 10 Top SEO Tips. Below, Ken delves a...Read More
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January 01, 2015
Thursday Focus – Creative Director Billy Henshaw
Billy Henshaw has been with Photolink for over 22 years. Here our Creative Director explains a little...Read More
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January 01, 2015
Social Media And Your Company
For many of us it’s hard to imagine life without social media. But why are so many...Read More
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January 01, 2015
SEO… 10 Top Tips
Search Engine Optimisation (SEO) is the on-going process of making sure that your website performs as well...Read More
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December 12, 2014
Show and Tell: Photolink
It was 'Show and Tell' time in our gallery on Wednesday. We're lucky enough to have a...Read More
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November 11, 2014
10 tips from Renata Stonyte
The creative industry is one of the fastest-growing sectors in the UK and opens its doors to...Read More
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June 06, 2014
Four principles for effective e-commerce photography
Increasingly competitive and with a greater expectation than ever to provide an outstanding shopping experience, online retail...Read More
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seventy7 is a fully-integrated, creative agency that delivers powerful connections between our clients and their customers. We deliver results and relationships that matter, every single day. Click below to find out how our services can transform your brand through data-led strategy and emotionally-driven creative content.