Creative awayday for Argos digital design team in our Gallery

The famous Photolink gallery (any room with a pink floor needs fame, right?) is a little more frenetic than usual today as Paul Archbold, senior digital design manager at Home Retail Group, puts his team of designers through their paces.

Honoured that Paul chose the hot-pink surrounds of our gallery to run this ‘Apprentice-style’ challenge for his troops, we’re now intrigued to see what the two teams will come up with!

Their mock brief is to create an entirely new brand for high street entertainment store HMV and show its application online. The idea behind the day’s exercise is to find ways to graphically reinvent the well-known bricks and mortar business and brand online.

We’ll post some of their concepts shortly!

Imogen Gee

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