Back to basics with John Lewis

Photolink client John Lewis recently commissioned our photographic team to shoot its new Basic Deluxe collection of t-shirts, cardigans and tops.

The concept of Basic Deluxe is all about those key knitwear essentials everyone needs, but in luxurious fabrics like merino and angora wool and silk.

Photolink’s video production unit also filmed and edited a behind the scenes video of the photo shoot featuring Jo Hamilton – Online Buying Manager for – showing the attention to detail in the photography, and what goes on behind the scenes.

Basic Deluxe is exclusive to John Lewis and only available online – take a look at the collection (and view the video) here on

Imogen Gee

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