Making Caroline Flack the face of Regis

There’s been great excitement on the high street and in the press after client Regis Salon revealed Caroline Flack as the new face of the brand

Taking the baton from pixie-haired Big Brother’s Little Brother presenter Emma Willis, Miss Flack will feature across all the brand’s in-store, online and press marketing over the next few months looking gorgeous and, of course, shaking her trademark locks.

We’ve got absolutely no doubt that she’ll be a fantastic brand-stroke-hair ambassador for Regis Salon, helped in no small part by the campaign we helped devise and deploy with the hair salon brand and their PR agency.

Featuring video and photographic content we art directed, designed and produced over the last few months, the campaign is now in full flow in salons across the UK and getting column inches in the Metro, Glamour, Grazia, Huffington Post, Reveal, SugarScape, (and breathe!), The Mirror, Sugar, Digital Spy, Cosmopolitan, Woman’s Own and Fabulous. It also featured on the The Mail Online for a day, which in web terms equates to, oooh, about a fortnight. Now there’s some good news!

Our social team have also put together an array of related content to push through the Regis social channels over the coming months, including a Facebook competition to win Caroline Flack’s signature look as well as exclusive video interviews with her, so you won’t be able to miss the lady over the coming weeks!

To save you searching for the lovely Caroline (and hair) right away, just follow this link to see an exclusive behind the scenes video from the Face of Regis shoot.

Imogen Gee

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