Cash Generator on the box

The Photolink creative team have been working closely with production company EDITZ on a series of TV commercials for our client Cash Generator.

Photolink’s Creative Director John Whalley, Senior Designer Nik Gudegast and Creative Graphic Designer Charlotte Bradley set about storyboarding several concepts which were originally pitched as 20-second virals. However, Cash Generator liked the ideas so much that they decided to commission expanded versions for the box.

The chosen concepts convey the message that Cash Generator is an accessible and alternative way for consumers to get cash for their unwanted goods, instead of having to rely on unpredictable (and sometimes wet!) methods such as a car boot sale. The main aim behind the adverts is to raise awareness of the Cash Generator brand and drive people into the stores as well as online.

Imogen Gee

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