Photolink gets in the Christmas spirit for Argos

Christmas always arrives a little early to Photolink – in June to be precise. This year it was down to the latest project we’ve just completed for client Argos. The Argos Christmas Gift Guide 2011 is a 272-page catalogue showcasing the retailer’s best seasonal offers and has just hit the stores.

We’ve been designing and producing a third of the retailer’s bi-annual catalogue since 2004, so being asked to create the entire gift guide was a good chance to apply our end-to-end ‘Big Book’ production skills and experience to a new challenge.

The project was creatively directed by Senior Creative Mike Griffiths and coordinated by Senior Account Executive Sally Thomas, and thanks to their fluid communication with the client a page completion rate of dizzying speed was accomplished.

Take a look at the guide online here if you need a little early Christmas inspiration.

Imogen Gee

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