Chocolate, Photolink’s design and digital arm based in India, has been recruited by Indian Premier League (IPL) cricket team Rajasthan Royals to be its creative partner. This exciting new partnership will see Chocolate build on the existing Rajasthan Royals brand and sharpen up its digital presence.
Chocolate have already been managing the Rajasthan Royals’ entire online presence, and busy redeveloping the front end of its website, as well as developing a unique photographic style for the Twenty20 team. The Chocolate team will begin further design and digital work for the Rajasthan Royals brand at the end of this summer.
To give non-cricket fans among you (and there are probably a few) a little bit of background on the client, the Rajasthan Royals are an inaugural member of the IPL – a hugely popular event in the world’s sporting calendar, bringing together cricket’s global super-elite – and are co-owned by Bollywood megastar, Shilpa Shetty. Until recently the team were captained and coached by Aussie cricketing legend, Shane Warne.
Rajasthan Royals is without doubt a fantastic brand to be associated with and we are thrilled that Chocolate will be working on such an exciting project.