Our creative input to the latest Argos catalogue

The Argos Spring/Summer 2012 catalogue has just hit stores and contains, along with the usual array of home and lifestyle essentials, a nice little cross-section of our creative output.

Argos launched their ‘big book’ catalogue in 1973 and it’s said that over 18 million UK households still own a copy of the catalogue at any one time. We’ve been designing and producing pages for the catalogue since 2004, so there’s a good chance you’ve already seen our shop-able page design skills in action. If you haven’t, your neighbour probably has.

We’ve also laid the framework for the creative direction of imagery usage and continue to produce product and lifestyle shoots all over the world for the catalogue. For instance, we produced and shot a selection of the catalogue’s outdoor furniture imagery on location in Portugal and produced and art directed the shoot for Emma Bunton’s new kidswear range. The first range of its kind to be featured in the Argos catalogue.

What you won’t see however is the mammouth artwork and shoot production effort that goes into each issue. The artworking side of things is expertly managed here in Manchester and supported by our design team in Mumbai (see Photolink India), while shoot production (wherever in the world) is dealt with by our dedicated photographic production team in Manchester. Take a look at the individual case studies for all the work that went in to the latest issue of the Argos catalogue on our Work page.

Imogen Gee

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