Group Focus: Stunning Little Black Dress

Within ten months, Photolink’s very own fashion ecommerce site Little Black Dress has undergone a spectacular transformation. 

It’s been an enthralling journey and one that editor Nathalie Gibbins has been delighted to be part of: “We wanted to create a beautiful shopping experience that is inspiring, enjoyable and easy. We didn’t want to be ‘just another website to buy dresses from’.

“Our current site is now very premium and it certainly stands apart from other sites out there, plus we have a great Little Black Book blog full of informative content and advice. Another important aspect in the redesign was to create a website that was fully responsive, so our customers can browse and shop easily from their mobiles and tablets.”

As well as the website’s façade, Little Black Dress has also launched their first collection of dresses to great success, selling 3,500 pieces in the first month, as well as creating a national and international wholesale distribution network.

After recognising a clear niche in the market for a stunning new dress range and with three years of trading behind them, the company had both the contacts and knowledge to create something truly brilliant.

The Little Black Dress Collection itself was a fantastic way to not only increase profit margins but it also provided a great marketing campaign for the website as a whole. The collections ‘inspired by icons’ theme intertwined with the website’s classic heritage picked up coverage for its unique and distinct feel.

Collaborations with recognised British brands and innovations in technology has helped establish the company, and as a result it has been celebrated by celebrities, shopped by our consumers and praised for its impeccable customer experience.

The brand won’t be stopping there either, with the ‘SS15’ collection due to launch in March, 2015 is surely the year for Little Black Dress to flourish.

Imogen Gee

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