“I can see the cup from here!”

As England’s Euro 2012 campaign goes from strength to strength so does our promotional campaign for client Kitbag.com.

Built around a Win the €uros! competition hosted on the online sports retailer’s website and promoted across their social media network (blog, Facebook and Twitter) as well as on leading football culture blogs and TalkSPORT radio, the campaign has already generated huge interest in the Kitbag brand and exclusive online offer and made a few lucky punters €2,012 richer. See what we did there?

The football focussed corner of the bloggersphere has also been buzzing with the wit and wisdom of our three lads. The trio have been exceptional brand ambassadors on all fronts – road testing the complete range of Euro 2012 kits, previewing matches and generally being the faces of the campaign on Kitbag.com and beyond. Needless to say we didn’t need to drag them too far out of their comfort zone to keep them on message.

This might also have had something to do with shooting the campaign imagery after some light refreshment at the majestic Marble Arch Inn, Manchester…

If you’re interested in winning the euros yourself, head over to Kitbag.com before the competition ends on the 25th June. Good luck!

Imogen Gee

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