Little Black Dress Shortlisted For Drapers Award is thrilled to announce that it has been shortlisted for Best Redesign/Re-launch at the 2015 Drapers Digital Awards.

The category is open to all retailers and pure-play etailers that have redesigned or re-launched a website within the last 12 months.

The judges will be looking at how the re-launch has benefited business, driven sales and enhanced the customer experience (all alongside unique and inspiring editorial content).

Since the re-launch of in the autumn of 2014, including the debut of its inaugural own-label collection of little black dresses, the website has enjoyed a 110% increase in traffic and 200% increase in sales.

Reacting to the news, founder David Walter said: “We are absolutely thrilled to be recognised on the shortlist for this year’s Drapers Digital Awards.

“It’s been a great year for Little Black Dress and our customers have given us great feedback about the new site and our debut dress collection.

“Seeing the calibre of who we are up against, it’s an honour to be shortlisted.”

The list, announced on Friday morning, also includes retail giants Harvey Nichols, House of Fraser, River Island and Topshop.

The ceremony takes place in London on April 30th and is voted for by an esteemed panel of industry insiders.


Imogen Gee

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