Shooting gets underway on the latest national campaigns for Regis UK

Studio One in the Photolink Studios was once again humming to the sound of hairdryers, clippers and scissor snips as Regis UK got shooting their latest campaigns for salon brands Regis Salon and Supercuts.

Helped by an expert photographic team, curated by our production team and led by fashion photographers David Woollacott and Rob Rusling, Regis UK Creative & Education Director Guy Cammarano was creating the looks that will define the stylistic direction of both brands across all marketing over the coming months. As ever, we were there to catch every moment.

Guy was also joined by winners of Creating the Edge, an exclusive creative competition held earlier this year to find the best Regis Salon/Supercuts stylists across the country. This newly formed group – aka The Edge – will personify the expertise of the Regis UK brand offering over the coming months, working on creative opportunities, photo shoots and fashion shows throughout 2013.

In a twist to the regular Regis UK shoot scenario, models were whisked between the Studio and a number of iconic Manchester locations – Castlefield, Spinningfields and King Street included. Nothing like turning heads on the street before the campaign goes live!

The campaign imagery will be rolled out across 300+ Regis Salon and Supercuts establishments, and their respective social channels, over the next few months.

Imogen Gee

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