Developer Dave Sims joined Photolink earlier this month. Here he talks about his role and why strong IT and digital teams are vital to companies in 2015.
Dave, welcome to Photolink, what can you tell us about your career thus far?
I graduated in 2010 with a degree in Web Development and was fortunate enough to gain a job as a junior for an online marketing company more or less straight after.
I went in as a WordPress Developer and two years ago I moved onto Magento (an ecommerce software platform), and passed my Front End Certification Examination with a 100% record.
Overall, I would describe myself as having a strong background in building fully responsive websites across all modern browsers as well as a keen interest in user experience and conversion rate optimization.
How important is your role internally and on the client side?
I would say that it is important for companies to have a developer alongside someone who has a good level of technical knowledge.
Without both, it could become a challenge for your company to build and deliver a successful digital strategy.
The perception of a developer is often of someone who is shy and quiet, but now we are seeing that many developers are the driving force at companies or a vocal part of IT teams.
From a personal point of view I am the type of developer who likes to get involved in projects from concept through to completion.
Can you explain to us the importance of a developer to the overall digital marketing strategy?
The way that people use the internet is changing all the time. Businesses must recognise this and try to keep up otherwise they could get left behind.
There is no such thing as a typical day because it varies from building new websites, to looking at new technologies and ideas and then updating and progressing existing websites so that they can perform better.
On top of this there are several other day-to-day tasks we have to get through all of which are important to the overall digital strategy.
How has the role of the developer changed over the years, and what can we expect in the future?
The web development role has not been around for as long as some people might think. It’s only over the last few years that it has really taken off.
In the past, we had become reliant on certain applications to produce movement and interactivity on a website but that has since been replaced by new technologies that are much more user friendly.
In recent years we have seen a switch towards mobile and how things appear on handheld devices.
With more people than ever using smart phones and tablets the modern day developer has to think about how things may appear on other devices and not just the desktop.
People want to have a fluid website that can adapt to the size of the screen it is displayed on without losing functionality.
The future of development is a hard one to predict simply because global companies are driving the world of digital forwards and constantly pushing the boundaries.
The introduction of wearable technology will be an interesting addition though and it remains to be seen whether or not there will be a full browsing experience on them.
And finally, what challenges do you regularly face in your position?
Web development is an industry that never stands still. New technologies are released at an alarming rate and the ideas of clients and users change all the time.
Because of this, it is important to keep up to date with the latest reading material and to try and test out new ideas and examples as often as possible.
The world of search also has a massive impact on things with companies such as Google updating what they are looking for in their algorithms and placing sites frequently.
With this in mind it is important to keep in regular touch with your marketing teams so that things stay fresh and up-to-date.