Photolink adds ‘Locks Rock & Load’ to Regis Salons’ Emma Willis launch

We’ve been letting our hair down after the completion of some characteristically integrated creativity for client Regis Salons. To coincide with the launch of Emma Willis as the new face of Regis, our social media team, headed by social media manager Joanna Halton, came up with the ‘Locks Rock & Load’ Facebook competition.

With the enlisted help of some of the UK’s top mummy, fashion and beauty bloggers, we coordinated the upload of a specially created welcome video (shot by us) featuring the lovely Emma, which prompts viewers to enter the ‘Locks Rock & Load’ competition via a specially made Facebook app.

Providing a unique way for Regis Salons to engage with their clients online, the competition asks participants to upload their favourite hairstyle onto Regis’ Facebook page. The top 11 will then be chosen by a panel of judges, including Emma Willis herself and Regis Salons’ UK Creative Director, Guy Cammarano, and the overall winner will be decided next year.

Not only are we proud of our own entries to the competition (try and spot them here), we’re also very chuffed with the ‘Locks Rock & Load’ brand ident we designed which has been carried across onto in store marketing collateral, neatly dovetailing with the current Emma Willis re:veal campaign.

The ‘Locks Rock & Load’ campaign, the first of its kind to be implemented by a hair salon brand, is currently being supported by email, display and Facebook ads, as well as a vibrant in-salon promotion and really represents what we do best: truly integrated creativity.

Imogen Gee

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