85% of Purchases are Still Made In-Store

£52.25 billion is the figure UK online sales are expected to reach by the end of this year: a 16.2% increase on 2014. Despite this growth, 85% of purchases are still made in-store.

Statistics from RetailMeNot and the Centre for Retail Research found that the UK are the most frequent online shoppers in Europe, with each shopper spending an average of £1,174 over the year. In second place is Germany, spending approximately £1,023 per person. To compare, the average European will spend £820.

As online sales continue to increase, brands spend more revenue increasing their digital presence. Whilst this is very important; investment in in-store experience shouldn’t be neglected, when the majority of purchases are made there.

Clever ideas and impactful design at the point of sale are required to grab the attention of consumers, and make them buy into your brand. For the last three decades, we’ve designed POS for brands that their customers simply can’t ignore. Want to find out how we can help you? Drop us a line at hello@photolink.co.uk – we’d love to discuss your POS needs.

Imogen Gee

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