Photolink briefs University of Salford students

Last week the halls of Photolink HQ were buzzing more than usual during a visit from a sixty-strong group of final-year fashion students from the University of Salford. They were invited to take a brief from group creative director John Whalley as part of their degree and showed just the kind of enthusiasm we like around here.

As part of an on-going collaboration between ourselves and the university, the Fashion Design and Fashion Styling & Image Making students completing the BA (Hons) Fashion degree were also given a chance to see first-hand the kind of work we do on a daily basis, and, specifically, what it takes to produce multichannel ad campaigns from start to finish.

So they came, they saw, and they left with a hefty brief which called upon them to design three different garments representing Photolink as a whole and the in-house brands Little Black Dress and HT&E (more about this one very soon…). The idea behind the creation of these tees was to develop a unique way in which to communicate our work and where we work to the outside world.

This regular and rewarding creative exchange between the University and ourselves began in earnest over a year ago, but our strong links to the institution go back even further. We’ve already employed some of their finest graduates across a range of courses who now fill a variety of different roles within the company, from client services to design, including Charlotte Bradley, Rachel Bolton, Kylie Gore and Amy Eltringham.

We’re expecting the students back in Photolink on Friday to showcase their work and we’re incredibly excited to see what they’ve come up with. We’ll put up images of the results once they do.

Imogen Gee

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