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How to Spot AI Writing and Avoid The Pitfalls
We’re all sick of talking about it, right? AI as a great debate swings back and forth in our work,... Read More
Orla Doherty October 15th, 2025
Creative Design Guide
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Who Do You Think AI Learned It From?
Conversations in creative copywriting are swamped with AI information and disinformation lately. People are promising the world with a suspiciously perfect pitch,...
Orla Doherty October 01st, 2025
Being AI: Why humans still make better copywriters than me
After asking our Senior Copywriter Orla to analyse whether robots were coming for her job, we asked a robot the same question....
Orla Doherty August 25th, 2025
Being Human: Why people still make better copywriters than AI
Okay, let’s admit it up front. We’re biased. A copywriter is writing this article, so they’re not about to take the side...
Orla Doherty August 15th, 2025
Is Creativity Dead? Or Is This A New Renaissance
Is creativity dying in an age of algorithms, content saturation and instant gratification? Or are we misreading the signs and are actually...
Mark Howarth July 28th, 2025