Seventy7 featured in HYPEBEAST for Fred Perry Collaboration

Fred Perry, three-time Wimbledon winner and iconic home of that laurel wreath polo shirt, has debuted its latest collection with designer Raf Simons. Featuring the work of two British photographers, Gavin Watson and George Plemper, the collection sees photography from the past reimagined in contemporary colours and graphic printing.

When shooting the collection for the brand’s website, we wanted to capture the zeitgeist of the British youth subculture, but also celebrate the subversive and modern reinterpretation of the classic Fred Perry polo.

As well as being proudly displayed on the Fred Perry site, our photography has also been featured in an article from HYPEBEAST. Keep scrolling to see the finished shot.


Photographer: Jamie Tilley
Stylist: Iain Luka
Producer: Jo Dendy
Assistant Producer: Farah Ikhlas
Retoucher: Dan Skrzynski
Account Manager: Megan Pates







Jennifer Chan, head of styling at Seventy7 London has taken a look at what’s to come for womenswear AW19, compiling highlights for each look and selecting her favourites for the months to come.

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