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The Importance of Stylists in Production
Mia Haworth, Digital Marketing Executive at Seventy7.
Mia HaworthDigital Marketing Executive

Working in visual content creation, where images speak louder than words, the importance of stylists in photo shoots and creative work cannot be overstated. While photographers, models, and makeup artists often take the spotlight, it's the stylist who orchestrates the visual symphony, bringing a unique and cohesive narrative to life.

Let's delve into the pivotal role of stylists and explore a cautionary tale of a brand that learned the hard way about the impact of overlooking this crucial element.

The Power of Stylists

Stylists are the unsung heroes behind the scenes, curating the looks, defining the visual language, and ensuring that every element in a photoshoot aligns seamlessly. Their ability to transform a concept into a captivating visual story is unmatched. From selecting the right wardrobe to paying attention to the tiniest details like accessories and props, stylists play a pivotal role in shaping the aesthetic and mood of the final product.

Creating a Cohesive Narrative

Stylists are the storytellers of the visual world. They understand the brand or concept's essence and translate it into a cohesive narrative through clothing and accessories. Whether it's a high-fashion editorial or a commercial shoot, a stylist's keen eye ensures that every element contributes to the overall story.

Enhancing Brand Identity

In the competitive landscape of marketing and advertising, a brand's visual identity is paramount. Stylists contribute significantly to defining and reinforcing this identity through carefully curated looks that resonate with the target audience. A cohesive and well-styled photoshoot strengthens brand recall and fosters a lasting connection with consumers.

What happens when you don't use a stylist on set?

An example that highlights the consequences of neglecting the role of a stylist is a 2022 fashion campaign from fast-fashion giant, Cider. The lack of attention to detail and coordination resulted in an awkward visual narrative, causing confusion among consumers and tarnishing the brand's image. This incident underscores the importance of investing in professional stylists to ensure that every photo shoot aligns with the brand's vision.

Image: Cider

The disjointed campaign visual was mocked upon by countless guitarists and enthusiasts, among other non musically inclined audiences. You wouldn’t necessarily have to be an instrumental expert to see something just isn’t right.

Stylists are at times overlooked on sets, however they are who brings order to the chaos of creative processes. The meticulous attention to detail, keen fashion sense, and ability to tell a compelling visual story make them indispensable in the world of photo shoots and creative work.

Hear what our stylist has to say.

We asked Seventy7 stylist Molly, what it is to be a stylist and the importance that it brings on set.

'As a stylist it's important to advise the photographer, model, makeup artist, on anything concerning the overall look of the product being shot.

When it comes to photographing a styled shoot, the photographer is the one capturing. It's the stylist’s job to ensure the photographer has everything put together correctly to ensure they get the right shot. It’s important to have a stylist on set to adjust and maintain outfits throughout the shoot.

Stylists ensure a shoot stays on track, a creative vision is achieved and taken to the next level with their expertise.'

Brands that recognise and invest in stylists not only elevate their visual content but also strengthen their overall brand identity.

As the saying goes, a picture is worth a thousand words. Well, behind every visually stunning image is a stylist shaping the narrative that captivates and resonates with audiences worldwide.

Let us handle the behind the scenes production, from location scouting to product by product shot planning.

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