The University of Salford paint it black

Graduates from the University of Salford gave the fashion industry reason to take note with a boundary breaking end of year show. Taking over Umbro’s design studios on Manchester’s Dale Street, the students from the BA (Hons) Fashion course put on a virtual catwalk which saw their collections broadcast on two huge video screens and downloadable via iPhone/iPad app. We weren’t the only ones impressed by their ingenuity and creativity, though – the app’s had 450 downloads already.

The catwalk/app footage – featuring the stunning designs, conceptual backgrounds and contact details of each of the 27 students on the course – was shot in one of the Photolink Studios last month (which was painted black especially for the occasion) and was paid for with part of a winning bursary from Umbro Industries.

Hot on the heels of their first ever live show at London’s Graduate Fashion Week and the winning of the British Fashion Council’s Best Portfolio Award for the second year running, it’s been a busy but rewarding few months for the fashion students and we were more than happy to be part the action.

The fun doesn’t stop there, either: the catwalk show has already been picked up by trend-hunting online portal WGSN and the overall winners of the Best Collection award sponsored by Harvey Nichols – Kerry McGill and Charlotte Waters – will soon see their designs in the Manchester store. A big well done to everyone involved in the project – contemporary fashion has never looked so damn good!

Imogen Gee

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