PartyLite: SEO
SEO-driven content marketing to increase the customer base of an established brand.
Digital Marketing
Brief
This global direct-selling brand wanted to improve online visibility and rankings with a combination of SEO and content marketing, ultimately broadening their customer base.
Action
We used keyword research data in various languages to inform helpful content for key category pages, shaping blog content that could be posted periodically to capture audiences across 5 different territories.
Result
An increase in the number of keywords being ranked for improving SERPs visibility and aiding brand awareness, and ultimately an increase in revenue.
- 287% increase in branded keywords ranked for on average.
- 94% increase in non-branded keywords ranked for on average.
- Specifically, increases in branded keywords being ranked for:
- 365% in UK
- 181% in DE
- 502% in FR
- Led to increases in revenue:
- 13% above revenue target in UK
- 181% above revenue target in DE
- 136% above revenue target in FR
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