Urban Bliss: SEO
Combining tech & on-page SEO to target the right audience
Digital Marketing
Brief
A young fashion brand needed to improve online visibility by increasing their presence in search engine results pages in an increasingly competitive market.
Action
We established the target audience and the most valuable keywords to target in alignment with the brand. From here we used those keywords to populate key areas.
- Keyword consideration for:
- Copy
- Metadata
- H-Tags
We also made sure all areas of the site were accessible and logical to both humans and search engines and organised by:
- Improving internal linking
- Optimising canonicalisation
- Optimising sitemap
- Optimised robots.txt file
Result
A more organised website for both shoppers and search engines that targets a more valuable audience, resulting in more traffic and better engagement of key pages.
- 970% increase in traffic to key pages, resulted in 237% increase in page value
- Specifically 255% increase in traffic to ‘/collections/jackets’
- 72% increase in time spent on pages showing a more engaged user
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