As the UK’s leading children’s and girl’s jewellery brand, Molly Brown have a specialist audience that knows just what they like. We helped them achieve a stunning photographic portfolio from which we created a new suite of imagery for their website and a full digital marketing strategy, created and handled by our in-house team.
Molly Brown wanted to grow their presence online, putting their products in the line of sight for the right audience. They came to us to create chic new model imagery and then collaborated with our digital marketing team to put into place a brand new strategy across SEO, social and remarketing.
We implemented a new SEO strategy, enabling the brand to grow traffic and increase their keyword rankings. Alongside their new photographic feel, a new digital marketing content strategy, new social and PPC ad plan and content creation team kicked into action to increase ROI.
Still life photography was created to enhance the suite of imagery online, creating instant impact for the ecommerce shopper. As always, designed to work seamlessly on all mobile and desktop platforms.
A newly developed remarketing strategy helped the business recapture lost potential customers, with additional development of an outreach program to collaborate with bloggers
The final multichannel marketing plan targeted users with different messaging at every stage of the funnel. We made ROI the number one priority by reducing wasted spend and resources, which led to our campaigns enhancing the Molly Brown bottom line.
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