Wiberg's

An innovative blend of AI and traditional image capture.

Manufacturer of luxurious bath and beauty products Wiberg’s required imagery for the relaunch campaign for their signature Pine essence bath soak product. They wanted to convey the provenance of the product by featuring it in natural contexts, including a river and a forest. 

With a limited budget, we had to approach the creative concepts in an innovative way. We used AI to create the landscapes in which the product would sit, then shot the product conventionally and brought the two together in post-production.

The campaign was used across all of Wiberg’s channels and featured outdoor media including the London Underground.