Aimed at the fast fashion loving, yet budget-conscious Tesco shopper, F&F approached us to create a summer swimwear campaign that’s fun, fast paced and accessibly fashionable. For use on their ecommerce site and digital marketing, the campaign had to be as flexible as the range.
Building a campaign around their mix and match bikini collection, F&F wanted a vibrant and fun-filled holiday feeling in this campaign. Convenient and relevant, it had to aim squarely in their busy Mum’s demographic in look and feel, alongside pricing. We wanted to keep it fresh and youthful, lending a little bit of aspiration to the household name.
Movement and bold use of colour were the key elements to communicating the vibrant feel in an instant. GIFs, video and photography across still life and model were created to be used in tandem, communicating the Mix and Match story with ease. Designed for multichannel use, we created assets that could work online and in stores to create a cohesive shopping experience.
Each visual element was storyboarded, shot and edited in-house at seventy7, ensuring we could manage every element of the story and create a campaign that was cohesive at every touchpoint for the customer.
The suite of imagery created allowed F&F to keep promotions fresh and exciting from their online shop, to social media and beyond, driving sales online and in physical stores alike.
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