Thursday Focus – Creative Director Billy Henshaw

Billy Henshaw has been with Photolink for over 22 years. Here our Creative Director explains a little more about his role and how Photolink strives to reach the highest standards internally as well as externally.

Billy: "It’s my job to coordinate all the creative elements at Photolink so that we can continue to develop our skills and maximise our creativity as a team. This includes producing multi channel content through design, photography and video.

The diverse and sophisticated methods by which our clients sell and communicate to their customers means that we have to come up with new ideas and processes to deliver creative and cost-effective content.

For example, interactive video is an area which is expected to develop rapidly over the next few years but there are many more areas that are constantly changing so part of our job, and one that we enjoy, is to try and remain up to speed with all the very latest digital improvements.

At every level we invest in our staff giving them responsibility and room to learn whilst at the same time mentoring them so that they have the best opportunity to succeed in all aspects of their career with us.

A lot of trust is also placed in us so the retention of our staff is fundamental to building long-term relationships with companies.

Generating an environment where creativity and personality is encouraged certainly makes Photolink special and clients comment on this when they meet with us.

Ultimately, we care about what we do and how we do it and aim to deliver the best work which fits with the requirements of our clients.

The philosophy of continually looking for new ways of doing things and developing our skill sets will remain and our honesty and transparency with staff and clients means we hope to improve whilst remaining successful for many years to come."


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