The Value of Social-First Shoots for Brands

Challenge

In an over-saturated digital space, brands must offer more than just product pushes, they must deliver inspirational, engaging content that’s of value to their audience, in order to grow their social presence.

Solution

Social-first shoots focus on creating aspirational, trend-driven content that audiences genuinely want to engage with. By building a consistent content bank, brands can maintain consistent posting schedules, react quickly to trends, and avoid last-minute stress.

Execution

Strategic and reactive: Content is planned around industry trends but shot in a flexible way, allowing brands to edit and react in real time.

High Volume, low Cost: A single social-first shoot can generate over 600 pieces of content at just £13 per asset.

Cross-channel use: Content can be utilised across social feeds, paid media, websites, blogs, and emails, maximising ROI.

Impact:

• Supports consistent, long-term content planning (up to 9+ months of posts from one shoot).
  
• Drives audience growth and brand loyalty by focusing on storytelling over sales.
  
• Builds a trusted, humanised brand identity through authentic, engaging content.
  

Investing in social-first shoots will deliver valuable content to elevate your brand image, increase brand awareness, grow your accounts and engagement, and help to build a well-engaged online community.