Rolls Royce

Communicating strong and engaging messaging that promotes Rolls Royce SMR, enabling the brand to recruit high flying individuals sharing the same values and objectives

Creative
Client
Rolls Royce
Brief

Rolls Royce, a renowned global brand embarking on the path of creating green energy alternatives through new nuclear technology, sought to attract top talent from around the world. They approached us to design a creative recruitment campaign that would instantly convey the brand’s forward-thinking nature and attract the best minds from industry.

Action

Understanding Rolls Royce’s passion for providing clean and sustainable energy for the future, we incorporated these values into every aspect of the campaign messaging. With the urgency of the climate crisis in mind, we ensured that the campaign communicated the brand’s far-reaching vision, appealing to individuals eager to lead the way in addressing global challenges.

To create a lasting impact, we developed a suite of assets that maintained a strong visual connection while offering fresh and exciting variations. By telling the brand’s story in new and engaging ways, we aimed to captivate the attention of a potential global workforce of over 40,000 employees.

Our dedicated team of artworkers meticulously executed the creative designs, adapting them to various applications. From out-of-home advertising to social media platforms and online applications, we ensured the artwork seamlessly fit each medium, leveraging platform-native expertise to maximize impact.

Result

Through our dynamic recruitment campaign, Rolls Royce successfully targeted the world’s best talent and established itself as an employer of choice within the energy industry.

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