Creative England
Creative England is a not-for-profit organisation that supports the creative industries in England across games, film, creative and digital media as well as production services
Creative England approached us with a clear vision for their organisation, understanding the importance of effectively communicating their passion for media, games, film, and beyond. They sought to redesign their website to engage multiple user personas and drive a targeted user journey. The challenge was to create a modern website that would showcase Creative England’s engaging content while effectively reflecting their brand identity.
To tackle the challenge, we began by understanding the different user personas that Creative England aimed to target. This insight drove the user journey and informed the website design, ensuring that each user persona would have a tailored and engaging experience. We utilised WordPress as the core foundation for the website, providing a user-friendly content management system (CMS) that allowed the Creative England team to easily update and populate content as needed.
A key aspect of the project was developing specific functionality to support a modular approach to page layouts. This allowed for flexibility and customisation, empowering the client to create and style their own pages without the need for ongoing development support. A custom page builder was also implemented, further enhancing the ease of content creation and styling.
The collaborative efforts in web design resulted in a modern and engaging website for Creative England. The website effectively targeted and engaged each individual user persona through personalised user journeys. The bespoke WordPress website provided an intuitive and easy-to-use CMS platform, enabling the Creative England team to continuously update and populate content as required.
With a modular approach to page layouts and a custom page builder, the client has the freedom to create and style their own pages without relying on development support. This empowers Creative England to maintain a dynamic and up-to-date web presence, reflecting their evolving brand identity and engaging their audience effectively.
The outcome was a successful website redesign that showcases Creative England’s passion for media, games, film, and more, establishing them as a trusted resource and authority in their industry.
