Maximising Content with Seventy7’s Creative Team

In the creative design space, where attention spans are fleeting and brand visibility is paramount, maximising content isn't just a strategy, it's a necessity.

At Seventy7, we understand that effective content must be dynamic, adaptable, and impactful. But what does that mean? I decided to delve into our Creative team’s philosophy and methodology for maximising content, both in the present and as we look to the future.

Plan. Create. Optimise. Our Creative Blueprint

At Seventy7, our creative approach is anchored in three essential steps:

Plan: We start by understanding your goals, your audience and the best channels to reach them. That means we can make sure that every piece of content has a clear purpose.

Create: This is the hard part. Through research, ideation and creativity, our team produces engaging, high-quality assets that resonate with your audience.

Optimise: Not every platform or every roll out needs the same things. We craft each asset with adaptability in mind, ensuring it can be effectively utilised across various platforms and formats.

Yodel's Award-Winning Campaign

A testament to our approach is the successful campaign we executed for Yodel, which garnered over 3 million impressions and took home a prize at the UK Agency Awards. View the full case study here.

Strategic Planning

The campaign's success was rooted in meticulous planning, ensuring any creative ideas we had were driven by the results we wanted to achieve for the client. We outlined:

• Channels: Identifying the most effective platforms for distribution.
• Personas: Understanding the target audience's demographics and behaviours.
• Assets: Determining the types and quantities of content required.
• Design: Establishing visual campaign guidelines to maintain consistency.
• Messaging: Crafting compelling narratives that resonate with the audience.
• Strategy: Developing a roadmap to guide the campaign from inception to execution.

Creative Execution

In the design phase, our team created 100 plus assets, each undergoing rigorous quality checks to ensure they met our high standards. This extensive asset library allowed for flexibility and adaptability across various platforms and audience segments.

Optimisation and Results

By tailoring content to specific regions through the copywriting and design, we knew we could connect on a deeper level with localised audiences. Targeting those regional audiences through our digital marketing strategy let us achieve significant engagement without wasting any extras in new production costs.

Fostering a Culture of Innovation

To remain at the forefront of the creative industry, we cultivate a culture that encourages growth and innovation. We have decades of experience in the traditional skills of creative, but we know that only works by staying agile.

Embracing New Technologies: Staying up to date with emerging tools and platforms to enhance our offerings.

Challenging Existing Processes: Continuously evaluating and refining our workflows for efficiency.

Collaborative Inspiration: Encouraging team members to inspire and learn from one another.

Stepping Out of Comfort Zones: Promoting experimentation and risk-taking to drive innovation.

Futureproofing Through Technological Integration

We don’t just use the latest technology because it’s something new. We experiment and find out how it can enhance our offering at its core. Our commitment to innovation is evident in several key areas:

Motion Graphics and Animation

Recognising the growing demand for dynamic content, we've invested in training our team to produce compelling motion graphics and animations, enriching our storytelling capabilities.

Workflow Optimisation

Implementing tools like WorkBook and Filestage has streamlined our project management and approval processes, ensuring consistency and efficiency in our deliverables.

Artificial Intelligence (AI) Integration

We've embraced AI, particularly in the realm of imagery, to expand our creative toolkit. Our team has undergone training to effectively utilise AI-generated visuals, offering clients innovative solutions that align with their needs and budgets.

AI in Action: The Wiberg’s Project

A notable example of our AI integration is the project for Wiberg’s, a brand specialising in pine bath essence products.

Faced with a tight budget and timeline, Wiberg’s sought a unique visual approach. Understanding their requirements, we proposed leveraging AI-generated imagery.

The results speak for themselves. View the full case study here.

Evolving with Purpose

Maximising content is an ongoing journey that requires adaptability, innovation, and a commitment to excellence. At Seventy7, we're dedicated to evolving alongside our clients' needs, leveraging new technologies, and fostering a culture that embraces change.

Our creative team is dedicated to evolving alongside our clients' needs, leveraging new technologies, and fostering a culture that embraces and champions change. Want to work on your next project with a team like this? Contact us here today.