When ellesse came to us with a big name collaboration, it was no sweat for our production, creative and photographic teams to pull off something special for the sports fashion brand. A full photographic campaign from concept to billboards came together with dexterity.
For singer Anne-Marie’s collaboration with ellesse Heritage, a luxurious and stand-out look and feel was required to make this campaign one of a kind. For use on outdoor advertising spaces in print, in-store POS and online, this fresh campaign had to serve a truly multichannel purpose.
Our creative directors took inspiration from Moroccan exteriors to create a trend-led shoot popping with colour. Taking care on budget, a location shoot was swapped for a unique studio approach, where seventy7 production and photographic teams collaborated to create something truly special.
Strong creative storyboarding led the visuals from the fore on this shoot. Taking elements and inspiration from inspiring locations informed a set build that ingeniously simulated a location shoot, recreated with lighting and sets in studios.
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