back to black with DW Sports

As a trusted retailer of the biggest brands in sportswear, DW Sports take the technical and the fashionable and blend them together to target a savvy shopper. Working together for a series of digital campaigns, we helped them create top-to-toe campaigns that boosted sales on quick turnaround times.

the challenge

The team at DW Sports approached us to help take their cross-brand selection of new black football boots to market under one creative story. Working with the story concept entitled Back to Black, we created a campaign that elevated the classic look of no-colour boots into a discerning choice that showed technical and style authority. This allowed DW to curate a collection that sold a point of view all its own.

the results

In collaboration with the team at DW Sports we created a high impact digital launch campaign. Featuring motion graphics, bespoke photography and copywriting, we built a custom landing page utilising unique and impactful creative design. This creative was rolled out into digital marketing and social campaigns to target the core audience across desktop and mobile devices.

The content on the landing page and in marketing leant from the brand authority of these big name retailers, showcased through the discerning eye of the DW retailer. It transformed black boots into a choice, not a default.

A tangible, measurable boost in sales was achieved over the campaigns for the retailer, proving instant impact from the assets created on tight turnaround times by the seventy7 team.

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Charlotte – Digital