Part of the Story with Party Delights

Party Delights is the UK’s largest online party supplies retailer. In autumn 2017, they approached us to create their World Book Day campaign including advertisement imagery, a series of ‘How-to’ make up tutorial videos for their YouTube channel and ecommerce stills with a walk on/off video.

the challenge

Party Delights came to us to create a visual campaign that would get parents and kids taking notice, whatever their tastes. With an eclectic product range to be showcased, and a very tight turnaround time, we knew a campaign that drew them together under one story would be key. To be used from billboards to online, we created a concept called “Be Part of the Story”.

the results

Our in-house production team cast a diverse cast of models, bringing together a full shoot team in our Manchester studios. From these vibrant, fun-loving photographic shots, creative design was added, including hand-illustrated details tailored to each costume’s theme. These images were tailored for use across Greater Manchester’s outdoor ad spaces, and of course online.

A larger suite of model images was created for use online, showcasing a range of costumes that each had their own creative design and photographic style.

The Party Delights website was transformed, alongside digital and social media marketing that utilised this larger image range with ease.

“we came to seventy7 relatively late in the day with a pretty tall order. we were not only delighted with the concept the team came up with, but also with the level of professionalism. the team delivered on schedule and to a standard which exceeded our expectations.”

Claire Grasby, Marketing Director

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