imagery with attitude

A brand with a customer who loves fast fashion, knows the latest looks and wants a piece of the action for a pocket-friendly price, Lipsy needed photography that sold off every image. Over a series of photographic projects with seventy7 London we’ve delivered, perfected and pushed that brief.

beige pumps against pink back drop
Model wearing leaf print swimsuit against blue back drop

the challenge

As the Lipsy brand has grown, changed, moved online and expanded into menswear and beauty, they’ve come to their trusted partners in seventy7 London to get them there. No two briefs have been the same, but our team have taken each on and shaped the client’s brand into an increasingly relevant, aspirational and efficient project.

the results

With imagery for ecommerce, print in magazines and lookbooks, in-store POS and more, each photographic brief requires a fresh approach. However, our team has ensured a consistent brand outlook, season to season, letting the Lipsy customer instantly recognise the brand at any touchpoint. Even on last-minute turnarounds, responsive and agile creativity has ensured top results.

Model wearing an animal print shirt and pink pencil skirt
model wearing striped coat
Model wearing floral print maxi dress
model wearing floral print dress

Lipsy bring their own models and hair & makeup for many shoots, so for our stylists and photographers it’s about using this client-led look in the best way. Our stylists work in collaboration with the Lipsy team to create the best looks.

In larger location shoots the seventy7 production team step up and take the helm, sourcing the perfect spot to shoot and bringing all the client and seventy7 personnel together on the day.

Pink lipstick against white background
Pink nail polishes against white backdrop
Crushed make up against white back drop
Model wearing a blue dress and black high heels
model wearing denim shorts and jacket and a white logo tshirt

“seventy7 has provided our young fashion brands with a reactive, agile, creative and commercial service. there is an energy and passion within their studios that has enabled us as a client to drive more complex and challenging briefs we have confidence they can deliver.”

Mary Claire, Lipsy London

Share this work

talk directly to the right person

We’d love to chat. Fill in the form and we’ll have the right person get back to you.

Ro – Production