Paperchase Phygital.
Unleashing Colourful Creativity and Taking the Underground by Storm.
Action: Our team meticulously strategized the execution, meticulously discerning when to employ CGI, photography, or artwork. Factors considered were the most effective approach, budget, and the need for uniformity – resulting in a fully CGI product representation. Photography was juxtaposed with CGI content, all crafted to meet the demanding scale and quality standards of the campaign.
Brief: Paperchase, a leading stationery retailer, sought a vibrant and eye-catching relaunch campaign for its premium Agenzio range. The aim was to captivate audiences across busy UK train stations and the London Underground. Seven unique OOH advertisements were to be created, each representing a distinct personality, brought to life through color and creativity.
Unleashing Colourful Creativity and Taking the Underground by Storm
Result: The campaign successfully showcased the Agenzio range’s vibrancy and personality, leaving a lasting impact on commuters and passersby. The blend of CGI and photography effectively brought the product’s features to the forefront, establishing a dynamic and memorable visual presence across prominent UK transportation hubs.
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