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Client

ZOVO.

Services
Description

Launching a revolutionary hair and beauty industry brand from scratch.

Flexible branding created with story, purpose and longevity

When ZOVO approached us to create a new concept for independent salons, we knew that their brand had to speak to an industry of savvy creatives. We began by designing the building blocks of a brand that could grow. A brand that shows ZOVO’s respect and understanding of its audience and their unique perspective on the future of hair and beauty. 

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Reaching the right audience with a brand to believe in

A look and feel that’s fresh and youthful gave ZOVO the chance to make a splash in a crowded industry. With a confident tone of voice, and core messaging that centres the audience’s wants and ambitions, it had to communicate their revolutionary spirit and respect for unique perspectives. ZOVO becomes the confident backdrop for boundless innovation.

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Launching a new brand means a balance of eye-catching elements with clear selling points. ZOVO is designed to feel both exciting and accessible at once, whether the audience meets them outside or online.

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Applying the brand to every part of the business

With strong brand building blocks, we applied it to everything from shop signage to out-of-home advertising, a full website design and build, and a suite of graphic design and copywriting elements ready to use.

Always keeping the audience at the forefront

At the core of the whole brand is the end user, ensuring every element feels interconnected, and inspires a second look. ZOVO is ready to be the place where every hair and beauty pro can find a space to thrive.

Discover our services

seventy7 is a fully-integrated, creative agency that delivers powerful connections between our clients and their customers. We deliver results and relationships that matter, every single day. Click below to find out how our services can transform your brand through data-led strategy and emotionally-driven creative content.

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